What Runners Really Want: Key Takeaways from the 2024 Global Runner Survey

1. Location as a destination

The number one factor influencing race selection? Location—but not just for convenience. Survey respondents emphasized the appeal of destination events. While proximity can matter for some, the opportunity to travel and turn a race into a mini-vacation or a memorable getaway is a significant motivator for many runners. Race directors who market their events as unique experiences—highlighting iconic landmarks, scenic courses, or vibrant host cities—tap into this desire effectively. Pairing a great race with a great destination draws more participants, offering them a reason to lace up their shoes and book a trip. Successful races don’t just focus on logistics; they create an atmosphere of excitement and adventure that keeps runners coming back year after year.

2. Runners invest in quality experiences

Despite the rising costs of hosting races, runners are willing to pay for exceptional experiences. Participants, many of whom come from upper-middle-class households, are not looking for the cheapest option—they are looking for the best. High-quality events that include well-organized logistics, smooth registration processes, unique finisher swag, and exciting post-race celebrations are worth the price for these participants. For race organizers, this means investing in areas that elevate the runner’s experience. From improved course support to post-race festivities, ensuring that every detail contributes to an enjoyable and seamless event can lead to strong word-of-mouth, repeat participation, and a reputation for excellence.

3. Communication is everything

Frequent, timely, and high-quality communication from race organizers is another priority for runners. Whether it’s pre-race emails with clear instructions, reminders about event changes, or detailed course information, communication reduces uncertainty and creates a better experience. The survey revealed that runners appreciate when organizers anticipate their needs and address potential concerns before they even arise. Beyond the basics, creative communication—like behind-the-scenes updates, inspiring stories from participants, or tips for race day—can also help foster a connection between the event and its runners. In a world where clear and quick communication is expected, race organizers who prioritize this aspect can create trust and loyalty, making their events a go-to choice year after year.

5 Reasons to run a turkey trot

1. Get a jump start on your New Year Resolution.

2. 5Ks offer something for everyone, from beginners to elite athletes.

3. It is better than staying in bed hungover from Thanksgiving Eve.

4. Turkey trots are known for great swag and prizes.

5. The atmosphere of a turkey trot is fun and motivating.

Philadelphia Community Turkey Trots

• FS Investments Turkey Trot on November 28 in Wayne, PA: REGISTER

  Benefits CHOP and the Radnor Township Police K-9 Unit.

• St. Pius X Turkey Trot on November 28 in Broomall, PA: REGISTER

  All proceeds go directly to St. Pius X.

• Fly Like an Eagle Thanksgiving 5K Run/Walk on November 28 in West Chester, PA: REGISTER

  The 3rd annual 5K is held in loving memory of Chuck Concannon.

• Greater Philadelphia YMCA Gobble Wobble 5K on November 28 in Haverford, Spring Valley, Abington and Philadelphia: REGISTER

  Run on thanksgiving morning.

• DELCO Turkey Trot on November 28 in Wallingford, PA: REGISTER

  The race benefits the Nether Providence Elementary School PTO.

• Wild Turkey 5k on November 28 in Downingtown, PA: REGISTER

  Beautiful run in Marsh Creek State Park!

2025 running shoe lineup: a closer look… 👟

We’re excited to share the latest scoop from The Running Event in Austin, Texas! We’ve been digging into the 2025 running shoe lineup, learning about the newest innovations and trends. From lightweight racers to cushioned daily trainers, we've got the details. Plus, we've asked the brands themselves to share their tips on how to navigate their lineup and find the perfect shoe for your needs, whether you're looking for an everyday trainer, speed shoe, recovery shoe, or race day weapon. Stay tuned for our latest videos to learn more. 

*SPONSORED*

Feel Better on Raceday with VKTRY Carbon Fiber Insoles

VKTRY Insoles are a carbon fiber alternative to the foam inserts that come in your running shoes.

Using a plate customized to your weight and sport, they are changing the game for runners by offering performance-benefits to every shoe. Not only do VKTRY Insoles offer great energy return with their carbon plate, but they have demonstrated a reduction to injury risk for feet and knees as well.

Your Daily Dose Of Usain⚡️

Words To Run By 🏃‍♀️🏃🏽‍♂️