Running News for December 28th

The Taco Bell 50K Ultramarathon

Imagine you’re 12 miles into a running race and arrive at an aid station where instead of refueling with energy gels, you’re required to eat a 540-calorie Taco Bell Crunchwrap Supreme.

What started as an offhand suggestion on a Saturday morning training run has now become a stupid and fun gastro-intensive ultra-distance event with 10 “aid station” stops at various Taco Bell restaurants.

Held every October for the past six years, and loosely coinciding with National Taco Day, it’s an unconventional and entirely unsanctioned fun run that has several ridiculous rules—a.k.a. the semi-optional Taco Bell 50K Commandments that are printed on the back of the event’s race bibs—including the need to eat something from the Taco Bell menu at every stop.

As silly as it seems, it’s all about sharing the community of running, says founder Dan Zolnikov.

Most Innovative Fitness & Wellness Companies of 2023

From VR fitness to cutting-edge recovery tools to artificial intelligence, fitness and wellness companies are working on some truly amazing products and services, and it’s clear they’re just getting started.

Athletetech rounded up a panel of outside judges, along with their founder and executive editor, spent many hours analyzing, debating and ultimately selected the 23 companies most deserving of a spot on their list of the most innovative fitness and wellness companies of 2023.

Your Daily Dose Of Usain⚡️

A Beautiful Holiday Run🏃‍♀️🌊

@m.iles

Running on holiday is such a good way to explore the area 🏃🏻‍♂️

Words To Run By 🏃‍♀️🏃🏽‍♂️

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